Vera — Fragrance Launch Identity
Vera — Fragrance Launch Identity
Year
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2026
Scope
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Brand Identity Design • Art Direction • Campaign Visuals • AI-Assisted Visual Production
Brand Essence
Brand Essence
Vera is a conceptual fragrance brand built around light, skin, and quiet moments. The identity explores fragrance as atmosphere — subtle, intimate, and sensorial. Rather than relying on overt luxury codes, the brand is expressed through restraint, softness, and tactile elegance.
Vera is a conceptual fragrance brand built around light, skin, and quiet moments. The identity explores fragrance as atmosphere — subtle, intimate, and sensorial. Rather than relying on overt luxury codes, the brand is expressed through restraint, softness, and tactile elegance.
Logo Direction
Logo Direction
The Vera wordmark balances structural clarity with sensual movement. A sharp serif foundation gives the identity confidence and timelessness, while the expressive curve of the signature “V” introduces softness, fluidity, and scent-like diffusion. The label system extends this direction through a restrained and elegant composition.
The Vera wordmark balances structural clarity with sensual movement. A sharp serif foundation gives the identity confidence and timelessness, while the expressive curve of the signature “V” introduces softness, fluidity, and scent-like diffusion. The label system extends this direction through a restrained and elegant composition.
Art Direction
Art Direction
The art direction was developed to translate Vera into a cinematic and sensorial visual world. Focusing on skin, light, shadow, and material contrast, the campaign imagery positions the fragrance as an object of quiet desire. AI-assisted visual production was used throughout the process to shape a mood that feels intimate, editorial, and understatedly luxurious.
The art direction was developed to translate Vera into a cinematic and sensorial visual world. Focusing on skin, light, shadow, and material contrast, the campaign imagery positions the fragrance as an object of quiet desire. AI-assisted visual production was used throughout the process to shape a mood that feels intimate, editorial, and understatedly luxurious.
