SEOL tea — Wellness Ritual Brand
SEOL tea — Wellness Ritual Brand
Year
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2026
Scope
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Brand Identity Design • Packaging Design • Art Direction • AI-Assisted Visual Production
Brand Essence
Brand Essence
Inspired by the hanja ‘雪’ (snow), SEOL reinterprets the act of drinking tea as a quiet, daily ritual. The brand embodies clarity and restraint, translating the purity of snow into a moment of pause and purification.
Inspired by the hanja ‘雪’ (snow), SEOL reinterprets the act of drinking tea as a quiet, daily ritual. The brand embodies clarity and restraint, translating the purity of snow into a moment of pause and purification.
The Identity
The Identity
The symbol is derived from the character ‘雪’, with weighted horizontal strokes suggesting the quiet accumulation of snow. The wordmark features expanded letter spacing to create a static rhythm, while the separated structure references the slow infusion of tea over time.
The symbol is derived from the character ‘雪’, with weighted horizontal strokes suggesting the quiet accumulation of snow. The wordmark features expanded letter spacing to create a static rhythm, while the separated structure references the slow infusion of tea over time.
Visual Direction
Visual Direction
The visual language emphasizes calm composition and generous negative space. Natural light, muted tones, and tactile materials reinforce a sense of stillness. Every object is treated with restraint—focusing on balance, proportion, and subtle detail rather than decoration.
The visual language emphasizes calm composition and generous negative space. Natural light, muted tones, and tactile materials reinforce a sense of stillness. Every object is treated with restraint—focusing on balance, proportion, and subtle detail rather than decoration.
