CLN CLUB — Beauty Brand Identity
CLN CLUB — Beauty Brand Identity
Year
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2025
Scope
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Brand Identity Design • Art Direction • AI-Assisted Visual Production
Overview
Overview
CLN CLUB is a playful lifestyle brand reimagining hand sanitizer for a new generation. With unique scents like Matcha and Earl Grey, it transforms a functional necessity into a bold, stylish accessory for self-expression.
CLN CLUB is a playful lifestyle brand reimagining hand sanitizer for a new generation. With unique scents like Matcha and Earl Grey, it transforms a functional necessity into a bold, stylish accessory for self-expression.
The Identity
The Identity
The name ‘CLN’ (a shortened form of ‘clean’) guided the design, stripping away the unnecessary to create a structured and intentional logo. While the form communicates order, subtle curves add a sense of approachability and ease.
The name ‘CLN’ (a shortened form of ‘clean’) guided the design, stripping away the unnecessary to create a structured and intentional logo. While the form communicates order, subtle curves add a sense of approachability and ease.
Visual Direction
Visual Direction
The visual language of CLN CLUB is built on high-energy colors and dynamic compositions. Moving away from the clinical and sterile look of traditional sanitizers, the art direction embraces a bold, lifestyle-oriented aesthetic. Vibrant palettes and playful lighting are used to transform a functional product into a stylish everyday accessory, capturing the spirited and self-expressive nature of the MZ generation.
The visual language of CLN CLUB is built on high-energy colors and dynamic compositions. Moving away from the clinical and sterile look of traditional sanitizers, the art direction embraces a bold, lifestyle-oriented aesthetic. Vibrant palettes and playful lighting are used to transform a functional product into a stylish everyday accessory, capturing the spirited and self-expressive nature of the MZ generation.
