CHUBIE — Character IP Brand
CHUBIE — Character IP Brand
Year
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2023
Scope
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Character Design • Visual Identity System • Brand Applications
Overview
Overview
Chubie is a character branding project featuring a small, yellow bear with a surprisingly bold personality. While his soft, rounded appearance evokes instant warmth, his defining trait is his tendency to ‘bite’—reflecting a spirited and determined nature hidden beneath a cute exterior.
Chubie is a character branding project featuring a small, yellow bear with a surprisingly bold personality. While his soft, rounded appearance evokes instant warmth, his defining trait is his tendency to ‘bite’—reflecting a spirited and determined nature hidden beneath a cute exterior.
Core Concept
Core Concept
Small but bold, CHUBIE is a character branding project built around contrast. The project balances softness and rebellion, creating a playful yet distinctive character with a strong sense of individuality.
Small but bold, CHUBIE is a character branding project built around contrast. The project balances softness and rebellion, creating a playful yet distinctive character with a strong sense of individuality.
Visual Direction
Visual Direction
The design utilizes a vibrant yellow palette to symbolize energy and friendliness. The simple, bold outlines and minimalist features are designed for versatility—ensuring Chubie remains iconic and expressive across various digital platforms, from messaging stickers to global emoji markets.
The design utilizes a vibrant yellow palette to symbolize energy and friendliness. The simple, bold outlines and minimalist features are designed for versatility—ensuring Chubie remains iconic and expressive across various digital platforms, from messaging stickers to global emoji markets.